Greenly launches Digital Product Passport tool for EU ESPR compliance
Greenly, the Paris-headquartered climate-tech platform with more than 3,500 corporate clients, has launched a Digital Product Passport (DPP) solution aimed at manufacturers selling into the European market. The product is a direct response to the EU's Ecodesign for Sustainable Products Regulation (ESPR), which will progressively require companies to attach machine-readable passports to physical goods, covering environmental footprint, material composition, supply-chain traceability, and end-of-life data.
The timing is deliberate. ESPR's phased working plan for 2025 to 2030 names iron and steel, textiles, tyres, aluminium, furniture, mattresses, and ICT products as priority categories. No single deadline looms yet, but sector-specific delegated acts are expected to land with little runway, and the company says manual preparation for a DPP has historically taken six to twelve months per product category. Greenly's pitch is that its platform compresses that to a matter of weeks.
Collapsing months of compliance work
The platform pulls together three data flows that have typically lived in separate systems: Life Cycle Assessment (LCA) methodology, supplier-declared materials and energy data, and a regulatory intelligence engine that reformats outputs to match whichever product-category rules apply. Starting from a product's Bill of Materials, the system generates an initial environmental footprint estimate before any supplier outreach has begun, using automated matching against existing datasets. Greenly claims up to 60 per cent initial coverage of emission factors from the BOM alone, depending on data granularity.
A compliance lead at an unnamed European consumer goods manufacturer, quoted in the announcement, said the company had its first passport live within three weeks of onboarding. Greenly's CEO, Alexis Normand, characterised the DPP as "the natural extension of everything we have already built for thousands of companies across Europe," positioning the launch as an evolution of the firm's existing carbon management and supply-chain modules rather than a new product line.
The convergence angle: compliance as infrastructure
The broader significance for cross-sector strategists is not a single product launch but what the DPP regime signals about where European regulatory ambition is heading. ESPR effectively turns product-level environmental data into a mandatory infrastructure layer, sitting at the intersection of supply-chain traceability, industrial decarbonisation, and trade access. For manufacturers in sectors from automotive to consumer electronics, the passport is not an optional ESG signal; it becomes a condition of market entry.
This has capital implications beyond software procurement. The DPP regime creates a structural dependency on data infrastructure that connects ERP systems, supplier networks, and regulatory databases in real time. That creates a durable revenue base for platforms that can embed themselves early, and it raises the compliance cost of switching suppliers who lack the data maturity to participate. For manufacturers with complex tier-two and tier-three supply chains, the operational lift is substantial, and third-party platforms that can absorb that complexity will find themselves positioned as quasi-critical infrastructure.
The competitive landscape in this space is still forming. Greenly competes alongside supply-chain sustainability platforms such as Sphera and Watershed, as well as ERP incumbents that are building out ESG data modules. Greenly's reported €75 million in total funding, backed in part by Fidelity International Strategic Ventures, gives it runway to deepen regulatory coverage as delegated acts under ESPR are finalised. The more immediate question for potential clients is timing: manufacturers that wait for sector-specific rules to be published before beginning data-collection programmes will face the same six-to-twelve-month bottleneck Greenly is positioning against. The DPP regime is, in that sense, a race to build data readiness before the regulatory clock starts.